Does asking questions make your audience more responsive - we saw if including questions in brand posts encourages people to answer more. Do emojis help Instagram performance - we see if emojis are indeed more engaging, and if “the more, the merrier” applies in this case. How long should an Instagram caption be - We find out if there is any difference in engagement between posts with captions that have under 10 words, 10 to 30 words, or over 30 words (excluding hashtags). What is the best type of Instagram content - We’ll show the data for the highest engagement rates per post. What types of posts brands publish - We look into whether brands prefer posting images, videos or carousels, as well as how often they post. Instagram engagement in decline - We answer the much anticipated questions about the decline of engagement on Instagram for all of 2019, as well as the reason behind this. In this Instagram study, you'll discover: #MARI 2 AHADI INSTAGRAM PDF#
No time? Here’s a PDF version of this research so you read the Instagram content strategies later on 👇
Talking about promotions in Instagram posts. Contests, giveaways, and DIY posts perform better than regular posts. “Heart-eyes”😍 emoji is the most used on Instagram. 23 emojis in video posts rise the average engagement rate to 4.95%. 
45.7% of Instagram posts include questions, but it doesn't increase engagement. Captions of under 10 words increase the average engagement rate per post to 3.13% for carousels. The perfect post caption has under 10 words and over 20 emojis. Brands use fewer hashtags when posting videos (between 3 and 9 hashtags). Videos make more people comment on Instagram posts. Carousel posts get more likes on Instagram. Carousel posts have received a higher engagement rate per post - up to 5.13%. 
76.1% of brands think images are the best content type for Instagram. The larger the Instagram profile, the more it posts. Instagram lost one-third of last year’s engagement rate per post - declined from about 3% to 2%. Keep reading to find out what 7,433,417 posts say and how you can create engaging Instagram posts. 
So what are the content rules and how does the perfect Instagram post look like? 🤔 In this Instagram study, we will tackle the issue of Instagram engagement from all angles: from the platform’s power to the concept of the perfect post. It only stands to reason that brands would want to get the most out of their Instagram content strategy. Besides being one of the most popular platforms (having gathered over one billion users), Instagram is also considered the king of social media engagement.
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